Who Would Be The Audience For Your Media Product?*

The audience for Anthem hasn't changed since I first decided on it much. They're aged 16-25 year old males and females who enjoy live music and listen to new artists frequently. They are varied in the demographic groups and can be in any of the groups, but mainly C1, which is change I made during the construction of Anthem. This change was made as, if the readers are as young as I predict them to be, they either won't have jobs, or their jobs will be fairly low down in the demographics as they're likely to have just started. At this point in their lives, it's extremely unlikely for them to be so high up in a job. This therefore influenced the change.
Psychologically, my target audience are explorers and informers, so they are a creative group of people with an ear for good music and an eye for potential stars. This is key for my magazine as it offers opportunities for them to explore new music and be creative with their own.

I feel that this is a good audience to target since there aren't many indie magazines which target both males and females. If the cover has a female artist on the front, it's for the appeal of men, not women. With Anthem, it includes women as well as men due to the understanding that women are excluded from these sort of targeted luxuries. This then means that there's a niche in the market which Anthem fills.
There aren't many indie/alternative magazines aimed at both males and females equally, which means that the audience may be smaller but the magazine itself is likely to be successful. This inequality would be identified by my target audience, which would most likely influence their decision to be interested in Anthem.