What Kind of Media Institution Might Distribute Your Media Product and Why?*

Time Inc. UK

I think that Time Inc. UK should publish my magazine as they already publish two indie-rock music magazines which Anthem is similar to, so it would fit in quite nicely with the pattern. As well as this, there are only two magazines, so adding an extra one wouldn't over-saturate it and therefore I think the audience would respond well. As well as this, other existing magazines, such as "What Camera," and "InStyle" are magazines my  target audience would read since it reflects their hobbies and interests. This combined with the existing music magazines would make Time Inc. UK a good institution to distribute my magazine, Anthem.

At the same time, I think that the fact that Anthem is different would appeal to the audience as some of the artists featured in Anthem are entirely different to those of exising magazines under this name, such as NME in the sense that they have a different edge. While NME artists would be indie-rock, Anthem artists would be indie-alternative, which is what my target audience expect from the magazine. As well as this, Anthem is targeted at a younger market with differing interests to those of NME, who are older and therefore more experienced in life, including areas like music and concerts, etc.

On the other hand, Bauer Media would be a good institute to distribute my magazine as they already have Kerrang! under their name, and this magazine has a similar target audience to mine in the sense of age, gender and interests. This would increase the chance of success for Anthem due to the younger style of writing and layout of Kerrang!. As well as this, Bauer Media have distributed other media texts such as Q, MOJO, Empire and Kiss FM, all music/film associated. This would appeal to my target audience as these texts follow their interests.

In conclusion, I think the media institution which would be best for my magazine would be Bauer Media. Anthem would fit in nicely with their existing music magazines, Q, MOJO and Kerrang!, as well as filling a niche in their market as Q's younger sibling - a less mature version of the magazine aimed at people of the ages of Kerrang readers. As well as this, other existing media texts would appeal to my audience, such as "4 Music", "Practical Photography", "Live for Outdoors," and various others. This, overall, would make it easier for Bauer Media to target the audience as they are already existing within their institute.